Price of games in Australia dropped in 2012

by Ben Salter Featured 11 Comments 38 Votes 1679 Views 23/07/2012 Back to News

The price of AAA title games has dropped in Australia this year.

MCV reports that the average price of AAA titles in 2012 on launch day as listed by publishers is $95.77, down 8 percent from $104.74 in 2011.

Of the 26 biggest games this year, only four carry an RRP of $109.95: from EA and Activision. Some big names already released, such as Ghost Recon: Future Soldier, launched with an RRP of $89.95. Something unheard of last year.

Those prices were further reduced by online retailers and the launch day specials at JB HiFi and more recently, EB Games.

By Ben Salter - Bio

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Price of games in Australia dropped in 2012 Comments

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Kudos: 1,075

Diagonis83

Doesn't matter which price you look at.
Us Aussies are still getting screwed.

23/07/2012

Claptrap "I'm over here, just listen to the sound of my soothing voice"

Kudos: 5,447

GunSlinger

Ture that, we pay an extra 60% or so if I remember what I heard a while ago.

23/07/2012

Loyalty until death! Strength in unity!

Kudos: 84,548

renagadez

I did notice that....see how it looks at the end of the year.

23/07/2012

Sydney, New South Wales

Kudos: 74,256

winga26

JB often have really good release prices.

I wouldn't pay $90+ for a new release game, I think I got Max Payne for around $70 and that was release day.

23/07/2012

GET YOUR BLOOD PUMPING - GO SWANS!

Kudos: 28,366

W84NO1

Wow 8% whoopty f***n do -_-

23/07/2012

It's not the destination, but the journey you take to get there that matters.

Kudos: 73,837

Tsunamo

Still not much of a difference, needs to be more constent with US pricing.

23/07/2012

[Perth, W.A | MMGN]

Kudos: 210,845

M@ndyz

Steam dropped their price on rage yesterday.. Normally $89 and 66% off they dropped it to the American price $29.99 with 66% off.. I was vey pleased to see it change to the american price.. Wish retail games were the same :S

23/07/2012

Add me on steam........... bootie [mmgn] Or raptr.......... bootie101 3024-5457-6221 Japanese 3DS friendcode for Animal crossing

Kudos: 153,946

Matteh

When were games over $100? I don't remember this. :S

23/07/2012

3DS FC: 2105-8899-5628. PM me if you add me, please.

Kudos: 2,107

Trabman

That is expensive!!

24/07/2012

Rhone Alpes, France

Kudos: 287,033

Gryllis

Matteh said: When were games over $100? I don't remember this.

Australia has "standard" RRP price structures. These aren't what retailers normally charge (especially JB at launch), but what the publisher set.

The highest it can be now for a standard edition is $109.95. Two years ago the highest was $119.95, but that was phased out.

On the N64 there was a $129.95 price point! Hardly anything used it.

That's the highest a published can set the RRP, but they can go as low as they want.

Only four games this year are listed as $109.95 - COD and three EA games.

24/07/2012

The member formerly formerly known as ICC_06, formerly known as Ben.