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EA warns, ‘releasing new IP this late in console cycle is a mistake’

by punk 1 Comments 5 Votes 740 Views 05/09/2012 Back to News
In a recent Interview Frank Gibeau who is President of EA Labels spoke about releasing new IP late into a hardware platform.

“The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms.”



So that EA can get on the 'gravy train', EA will be holding off on at least three new original titles until the next generation.

Right now, we’re working on three to five new IPs for the next gen, and in this cycle we’ve been directing our innovation into existing franchises



If you skip pass the established user base on all three current consoles,the pc market and the advanced toolsets/techniques available for devs, he believes no one cares... So yeah screw you dishonoured, sleeping dogs and The last of us - Who needs youl!!!!!

As much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle. They end up doing okay, but not really breaking through.”



From this chaos, you’re going to get a new order,” Gibeau explained, “a new approach, that’s going to be a very vibrant time for games.. Yes, there’s chaos right now, but a golden age is coming.

Link to us http://360.mmgn.com/News/ea-warns-releasing-new-ip-this-late-in-c

Source: http://www.vg247.com/2012/09/04/ea-releasing-new-ip-this-late-in-console-cycle-is-a-mistake/

Tags: 360 IP new ps3 wii
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EA warns, ‘releasing new IP this late in console cycle is a mistake’ Comments

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I've removed some inappropriate language from the text.

Anyway, he is basically justifying why they are releasing so few new IP.

Mirror's Edge 2, please, you flogs.

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