Microsoft won't change its Games on Demand service, which sees full release games released digitally several months after they arrive in stores.
It often means that digital versions cost more than physical copies, which benefit from store sales, especially in Australia.
Xbox Live UK product manager Pav Bhardwaj told MCV that the current system works and that Microsoft has no plans to follow Sony's lead and release the physical and digital versions simultaneously.
"It comes down to choice," said Bhardwaj.
"The customer has the choice of going to retail on day one if they really want to buy a particular title, or to wait a couple of months and buy it full price from the Xbox Live marketplace.
"It's a successful part of our business, we're very pleased with the growth and it continues to do really well. Clearly there's an audience out there who are happy to purchase a product at full ERP six or so months after [its retail release]."
By Ben Salter - Tweet @Ben_Salter