Halo 4 developer, 343 Industries, listens to fans enough to address concerns without designing a game "by committee", according to company head Frank O'Connor.
While the developer acknowledges that "fans are your best friends", fan reactions on the web were often "hilarious" and "completely contradictory" to what is actually possible in game development.
"[We] do look at anecdotal information, because often people can capture the essence of what they mean in a way that raw numbers can't on their own - and vice versa you can't do everything anecdotally."
Mr Connor insists that the developer does "take that all seriously", but that sometimes fan reactions were "not based on gameplay".
"So there's a lot of things that we do that fans will object to or embrace." - 343 Industries' Frank O'Connor
"So there's a lot of things that we do that fans will object to or embrace," he said.
The important thing, according to Mr O'Connor, is that developers look at concerns without relying on them "as a guidepost".
"But you can absolutely use it as useful context for the decisions you've already made and the ones that you're tuning and working on."
Strangely, Mr O'Connor argued, fans have associated the new Spartan loadout system with the system in Call of Duty, despite its obvious differences.
"But it's really... like even the UI [user interface] looks like the loadout system from Gradius III from the 1989 coin-op."
Halo 4 launches in Australia this September, exclusively for Xbox 360.
By Gaetano Prestia - Bio