Call of Duty sales aren't falling, "they're just different", according to Infinity Ward's Mark Rubin.
Responding to reports that Modern Warfare 3 sales were down from Black Ops's sales the year before, Mr Rubin said that the series is seeing "bigger spikes" and more front-loaded sales.
"People are getting more and more excited about the launch and more aware of when it comes out," explained Mr Rubin. "Pre-orders are crazy, through the roof. Every time we come out with a game it breaks the record of the previous game."
Following sales comparisons between the two games, news reports suggested that perhaps the Call of Duty series was in decline after years of record-breaking sales. However, Mr Rubin disagrees, saying that sales for the series aren't as spread out as they used to be.
"Sales aren't dwindling at all, they're just appearing front-loaded towards the launch, rather than spread out as they were in the past," he added. "They aren't down, they're just different."
Infinity Ward recently revealed Face Off, a new 1v1 or 2v2 mode that releases on May 22 with Collection 2.
By Gaetano Prestia - Bio