Speaking to Gamesutra, Kaufman Bros. analyst Todd Mitchell has said he's "increasingly concerned about the prospects" of the highly anticipated Medal of Honor.
"The game is not developing the level of buzz necessary to knock Call of Duty off its perch," he said.
Despite the strength of the brand and the controversy surrounding the title, Mitchell believes the release window has the potential to hurt sales of the title.
Mitchell believes the the October 12 release date is "ill-timed", with it set to hit store shelves in between the release of Halo: Reach on September 14, and Call of Duty: Black Ops on November 9.
"We really don't see a rationale for owning all three of these games," he boldly claimed.
Which of the three big FPS blockbusters -- Halo: Reach, Medal of Honor and Call of Duty: Black Ops -- do you intent on buying?