5 Things Microsoft Could Learn From Sony

by Jake Galouzis Featured 8 Comments 30 Votes 5883 Views 23/09/2012 Back to Articles

With the next generation of consoles surely imminent within the next 1-2 years, the big three console manufacturers in Microsoft, Nintendo and Sony could be forgiven for becoming a little complacent with their current-generation efforts. However, that's far from the case with Sony, who have managed to stay relevant through a variety of new additions to the PlayStation experience, on top of the many features they've continually built upon. Microsoft, on the other hand, seem to be placing more of an emphasis on the 'entertainment' side of things, rather than gaming (which is all well and good if that floats your boat) - here's five ways Sony can teach Microsoft a thing or two about the industry:

Provide real value for money


Pin it down to my Italian heritage, but I'm sure I'm not the only one who's eyes light up whenever the word "free" is mentioned. With PlayStation Plus, Sony gives its subscribers incentive to pay for their service - cool stuff such as early access to betas and discounts on full game purchases, and the Granddaddy of 'em all, free games. I'm not talking about the usual free stuff we're subjected to on consoles, either. Right now, the PlayStation Plus Instant Game Collection consists of classics such as Borderlands and Red Dead Redemption, as well as Sony exclusives like inFAMOUS 2 and LittleBigPlanet 2, at no extra cost. At a cost of roughly $6 a month here in Australia, PS+ certainly gives its subscribers value for money.

The Xbox Live Marketplace, on the other hand, currently offers titles such as Aegis Wing and Doritos Crash Course for free on the Xbox Live Arcade; incomparable to Sony's offerings. Whilst XBL provides features PSN/PS+ doesn't, such as cross-game chat, I know I'd rather prefer Sony's blockbuster selection of free downloadable titles and constant discounts on games and DLC, amongst many other goodies. It wouldn't kill MS to have more frequent and enticing sales and specials, rather than the mediocre savings on tired DLC that are constantly thrown at us.

Offer full game trials

PS+ has been boasting free full game trials since its inception, something Microsoft is yet to implement with its Xbox Live service. With an overpriced marketplace (I'll admit, Microsoft's pricing scheme has improved considerably), it makes sense to allow gamers to "try before they buy" and play through an hour of a game they may be not sure about purchasing. Currently, most game demos available on XBL provide around 15 minutes of playtime (if you're lucky), making it virtually impossible to formulate an opinion on a game in such a short amount of time.

When the only means to play online is by purchasing a subscription, MS should undoubtedly be offering free, full game trials to players, especially those who are money-conscious and don't want to fork out for a game they might not enjoy. Simultaneously, it also encourages gamers to try out games they otherwise would not have had the opportunity to.

Develop a wide range of new and exciting IPs


The current generation may be on its home stretch but Sony are showing no signs of slowing. We're seeing new, big-name intellectual properties set to release exclusively on the PS3 in 2013, such as Beyond: Two Souls, The Last Guardian and The Last of Us, with several more set to come. At E3 this year, Microsoft showed four new IPs set to release within the year, being LocoCycle, Wreckateer (already released), Ascend: New Gods and Matter.

With Wreckateer's release meeting mediocre reviews, one can only be wary of the aforementioned three new IPs. Microsoft are banking on the success of long-running franchises Halo 4 in November, and Gears of War: Judgment in March, something the company cannot afford to do in the face of such stiff competition.

You can argue that the Halo and Gears of War franchises possess user bases larger than any current PS3 series, but Sony's upcoming range of new IPs has gamers just as excited to experience new and innovative adventures.

Now don't get me wrong, I'm as excited as the next guy for Halo and Gears, but another Xbox 360-exclusive AAA game alongside the two would've been the icing on what is already shaping up to be a great year ahead in gaming.

More classics in HD


343 spoon-fed our nostalgic taste buds with Halo: Anniversary, reminding us all just how damn good the original Halo was, with a remastering worthy of the modern era's visual standards. But give us moar!

Sony has recently released several HD collections of flagship franchises such as Jak and Daxter, Ratchet and Clank and God of War, with a Killzone trilogy also on the way. Whilst Microsoft doesn't possess the same quality of first-party exclusives, a Halo 2 remastering and a Star Wars: KotOR collection are two possibilities that spring to mind.

Scrap MS points and use real money

It's been heavily rumoured since the beginning of the year, and whilst nothing has been confirmed by Microsoft, I think I speak on behalf of many who'd like to see the Microsoft Points system abandoned. It really is an ingenious way of stealing your money - with most DLC packs and arcade titles priced between 800-1600 points (and points purchases only available in increments of 500), you'll often find yourself with points leftover. That's all well and good if you plan on using them, but not so great for those who never put their extra points to use - essentially paying Microsoft for nothing.

Ditch the points and implement a real-world monetary system, where people know what they're paying for. The whole points system is extremely confusing, and despite my countless arcade game and DLC purchases, I still don't even know what 800 or 1200 points is worth in real money.

By Jake Galouzis

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5 Things Microsoft Could Learn From Sony Comments

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I agree, points are so annoying.. And more hd remakes would be great
HD FTW
Tano
+
I think Microsoft could certainly take a page out of Sony's book...if it was intent on focusing on games, which it's not. That's the sad thing.

360.mmgn.com/...

Microsoft is and has been for a while focusing on entertainment, turning "Xbox" into an entertainment brand rather than just a gaming brand, something I think "PlayStation" is more widely known as.

I agree with what is said here, and as a gamer I need more exclusives, but I think you're harsh on XBL offerings and pricing, especially considering what IS available. Sony's pricing might be better but they clearly have a different model -- probably high sales, low prices to offset the discounts -- and they also have a larger Japanese market, which gives them more flexibility. Microsoft has to deal with a larger online audience: Sony might have more PSN members, but people playing online on PS3 is always lower than on XBL. There has to be a reason for that.

Microsoft's lack of exclusivity is really nothing new, but for them to invest in new IP probably wouldn't be beneficial for the brand itself, perhaps for gamers, but the console itself sells fine by offering good experiences with CoD, Halo. These games offer what the Xbox market dictates, so Microsoft is really under no obligation to create more IPs: the engagement with the platform is still high, so why should they?

I'd expect some new IP at the launch of a new console. Remember, at the start of this gen, Microsoft was the one offering more exclusives, while PS3 was giving gamers lesser-quality ports of Xbox 360 games (The Orange Box, for example).

Microsoft are banking on the success of long-running franchises Halo 4 in November, and Gears of War: Judgment in March, something the company cannot afford to do in the face of such stiff competition.

Why?

You don't think these games will sell well? Halo 4 will sell by the truckload. Judgement is a stopgap before the next Xbox. They'll both move consoles.

On the flip side, will The Last Of Us sell as well as either? The sales of other PS3 exclusives says otherwise: Heavy Rain was a "success" by PS3 exclusives standards, but it was hardly a blockbuster. The Last Of Us is different caliber, obviously, but Sony is risking far, far more than Microsoft is.

Is this an article about business, or about gaming? Microsoft is just being conservative with its development, focusing on entertainment and readying tech for its next Xbox. In the mean time, the console is doing fine with CoD, Halo, Gears, EA Sports, etc. etc.

It might suck for gamers, but the last thing Microsoft wants to do is take a page out of Sony's book tbh: it would probably hurt them more than help them at this stage of the console's life. Invest in new IP at this time and you'll take away interest from Cod, Halo, series that have helped establish that brand.

Cool article though! 400 degrees on N4G!
I was gonna comment but @beta kinda covers it all, good post!

So ehh +1 what he said :P

I will quickly add though that HD remakes are nothing to shout about and are rather lazy unless done right (see Halo Anniversary or Black Mesa). Playstation Plus imo never really offers up free games, you have to keep paying otherwise their taken from you so really your just renting the license, much prefer to just own a physical copy and beyond that what else does it offer? nothing really.

Beta said:
Microsoft are banking on the success of long-running franchises Halo 4 in November, and Gears of War: Judgment in March, something the company cannot afford to do in the face of such stiff competition.
Why?
You don't think these games will sell well? Halo 4 will sell by the truckload. Judgement is a stopgap before the next Xbox. They'll both move consoles.



I'm a huge fan of both and very keen for Halo, I just think it'd be nice to have something new on the side. I agree with you saying I'm probably a bit harsh though, that probably stems from me being an enormous CoD fanboy a few years ago to now being completely sick of the game (meaning, I want to see change).

Cool article though! 400 degrees on N4G!


Thanks! N4G are eating it up at the moment.

OllyEbbz:
I will quickly add though that HD remakes are nothing to shout about and are rather lazy unless done right (see Halo Anniversary or Black Mesa).



100% agree. That's more why I made a bit of an example of Halo: Anniversary, loved the crap out of that.
Microsoft is apparently getting rid of sky bucks for real money at some point. This has been rumoured for ages though.
I like to see MS publish more great IPs instead of more kinect games.
And the XBL points currency system I hate, it be more simpler with real currency.
I agree one of the reasons i got a playstation was i could play online with my wireless internet with friends without paying for a subscription

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